Lessons Learned – Our First Indie PR tour! |
Borut Pfeifer07/08/2010 at 6:27 PM |
While collectively all of us have a ton of experience developing games (over 33 years!), it’s been in the trenches, head down as developers. We realized though, one of the keys to success as a micro studio is getting the word out there.
It might come as a surprise that pretty much 90% of the major U.S. game news sites or publications are located in about a 5 square block area of downtown San Francisco. At E3, while we had a great time networking, most people were still too busy to even chat for a few minutes. We decided to make the trek up (in my & Ben’s case) or down (in Jake’s case) to San Francisco to meet with press and a few publishers as well.
We’re lucky for two things: The fact that Jake is 6’3″ and has a love of Japanese culture – these things in turn made him a default tour/party guide for english speaking game journalists at the Tokyo Game Show while he was living there. Years later, his friends are spread out amongst many game news sites. Don’t let that discourage you from doing this yourself – hopefully some of the stuff we learned doing PR for the first time will make it easier for you:
PRESS HURRICANE |
Jake Kazdal07/07/2010 at 4:49 PM |
